
Using AI to Measure Your Marketing ROI
Businesses have found themselves in a data deluge from various marketing channels. While a wealth of information is invaluable, sifting
Businesses have found themselves in a data deluge from various marketing channels. While a wealth of information is invaluable, sifting
Sometimes, doing the right thing comes with a lot of benefits. Here are some of the reasons your business may want to consider being more charitable.
There’s no question that COVID-19 has impacted everyone on a grand scale, but there are certain segments of the population
It’s not uncommon for actors to step behind the camera after years of perfecting their craft, and Kristin Kreuk is
In 2017, serial entrepreneur Ariel Mashiyev took over a small three-year-old company that had developed a simple visitor sign-in app
With so many changes in our lives resulting from the pandemic, there are undoubtedly new challenges ahead. They might involve
Many companies use debt to get ahead, utilizing benefits like tax deductions on interest payments to leverage their businesses to
Work environments and office settings looked very different this year for most people globally, having to transition to work remotely
Transiting from a stable job at a large public relations and communication agency to taking a risk as a new
We can all agree that one of the biggest challenges resulting from COVID-19 has been the sudden office closures and
Too much stress is never a good thing and can leave you overwhelmed and full of anxiety. Many are still
Launching a startup during a global pandemic is challenging, but it’s not impossible. It acquires tenacity and ambition – two
It’s not a stretch to say that one man single-handedly changed the way people think about, and act upon, modern
Microsoft CEO Bill Gates once said, “As we look ahead into the next century, leaders will be those who empower
For many especially shopaholics, that favourite time of the year is here (no, not Christmas) – it’s Black Friday and
Just as in pre-COVID times, it’s likely that your top talent is driving more results than the general employee population,
Why it is important to look the part and how it could be a deal breaker in a business deal.
You’re in debt and it feels like you’re stuck in the huge hole you dug yourself into. It’s affecting your
With restriction due to COVID, people everywhere have no choice but to get creative in finding ways to live their
Changing legislative labour laws, fighting for the rights of non-unionized employees and running a law practice with over nine specialized
With digital and financial technology revolutionising at a rapid rate, there is no surprise that Fintech companies are taking over
Cold calling is an essential part of sales but it is not pleasant for most people. The rate of rejection
Getting down and dirty in oil tanks, may not be on every girl’s “what I want to do when I
A large part of operating and sustaining a business is learning to adapt. Adaptation doesn’t just apply to biology or
According to a 2019 study commissioned by Visual Objects, 40% of small businesses don’t have a website. Factor in that,
Audra Renyi is a woman of diverse talents. From being a Wall Street investment banker, a successful entrepreneur, and philanthropist,
The unprecedented times of COVID-19 have brought about uncertainty and unpredictability in most industries around the globe, with the Canadian
No matter where you are in your path, student loans can feel like a drag on your life and the
Rhonda Swan thought she had it all: a prestigious job with a six-figure salary, a loving husband, a fancy house,
What began as an expected ground-breaking year for the advancement of gender equality, quickly transformed into a disproportionate impact against
A risk taker from the get-go, Anne Day immigrated to Canada (from Scotland) with her husband in 1975, jobless but
Enhance your confidence and credibility as a leader with these 12 self-marketing tips. 1. Define Yourself Determine your strengths and
For many of us, a hobby is what you turn to after a long day at the office or on
Navigating a business can be challenging, but if you have a collaborative team and a resilient, entrepreneurial spirit, then you
Many Americans know the importance of building an emergency fund, but few are able to do so successfully. Research from
If you were one of the more than three million Canadians who lost their jobs due to COVID-19, you know
It may seem impossible, but being debt-free is an achievable goal, provided you spend intelligently, up your financial IQ, and
Starting a business takes a lot of courage, but so does starting over It feels like only yesterday when an
Joanna Track calls herself a “startup junkie,” with the consulting firm Good Eggs & Co., news site The Bullet, style
Since the onset of the COVID-19 pandemic in March, the federal government has had to act to financially support Canadians.
When it hasn’t shuttered and shattered businesses altogether, the COVID-19 epidemic has drastically changed the way employees do their work.
You have decided to take the plunge and become a small business owner/ entrepreneur. Congratulations. You are joining the 1.14
Sure, Rogers has charted more than 120 hit singles across various music genres and sold over 160 million records worldwide
Here is a list of nonfiction books that played a significant role in shaping Barack Obama’s character: The Souls of
The advent of technology has increasingly allowed businesses and entrepreneurs to mitigate and even eliminate many barriers that exist when
There’s no question that we’re living in unprecedented times. With COVID-19 shutting down entire sectors and industries, employees across Ontario
Do you dread getting up in the morning to start your workday? Feeling overwhelmed, stressed, or detached from your professional
For many working and busy moms, multi-tasking has become that much more of a challenge these days, made worse by
For several weeks now, the world has been plagued with the uncertainty of the coronavirus and its impact on everyone’s
Profits for luxury brands appear poised to continue to rise over next decade, including at brick-and-mortar stores. Growth in New
In today’s working world, the importance of productivity and a good work ethic is preached and praised. Working smarter helps
If you want to get rich – or at least live comfortably – you need to make your money work
Between 2013-2018, two-of-the-top three fastest-growing tech markets were Toronto and Vancouver (one and three, respectively). Canada’s strong university system and
A windsurfer goes airborne in a chop hop jump and you take your feet off the railing. You lean forward
Joseph Neale learned about overcoming obstacles at a young age. When he was barely out of his teens, his promising
Available in all Indigo & Chapters stores.
How the Chairman and CEO of PLAY Airlines, Einar Örn Ólafsson, Revolutionizes Affordable Air Travel with a Focus on Environmental Sustainability.