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How To Create a Cohesive Brand Image

The different elements of your brand should support each other to send a cohesive message. Here’s how you can show your customers what your brand really means.

Michael Lee-Chin: Prosperity with Care

Even as a young man, Michael Lee-Chin knew that achieving success often means taking risks and reaching for the top rung. Emblematic of this was his letter to the prime minister of Jamaica, explaining that he was desperately seeking financial

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How To Create a Cohesive Brand Image

The different elements of your brand should support each other to send a cohesive message. Here’s how you can show your customers what your brand really means.

Emily Wight: Plant Queen

Opening an online store for houseplants may sound strange in theory, but as more and more people have settled into working from home and setting

Promoting Diversity in the Marketplace

When it comes to the boardroom, there’s always something people of colour tend to notice—a lack of diversity. It’s something that visible minorities (including women)

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NFTs and Blockchain

Non-fungible tokens (NFTs) made big headlines in early 2021 when Christie’s auction house sold the collage of the first 5,000 works of the digital artist

One Day at a Time

When The Edge: A Leader’s Magazine first asked me to write a column on goal-setting and the importance of having a positive attitude in life, I’ll admit

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Breaking the Perception: Why You Should Hire Millennials

  Older generations have always been critical of the younger ones. From Socrates referring to youths as “bad-mannered tyrants with a lack of respect for their elders” to current young people being blamed for killing countless industries – the toxicity is real. The current generation receiving the criticism flack is the “millennial,” currently between 21 and 37 years of age.

How Marketing Automation Benefits the Financial Industry

  There’s a lot of talk about the importance of marketing automation these days. But how much of that is hype, and how much is real? The answer largely depends on the sector of your business. In the case of the financial services industry, marketing automation is becoming a key tool for many successful organizations. Marketers in the financial industry

The Top of the Mountain: What it Takes to Hit $1 Trillion

  One of the top 2018 predictions has come true. Not impeachment or the fall of Bitcoin, but the rise of Apple to a market valuation of $1 trillion. We even predicted it a few months ago. Now that the tech giant is at the top of the mountain, where can the company potentially go from here and what does

How to Maximize the Creativity of Your Team

  Gone are the days when successful companies were only interested in employee production —large gains with immediate results. Case in point: the undeniable success of companies like Uber, Facebook, and Apple. All of these billion-dollar companies are known to put creativity at the forefront of their efforts, and with good reason. Adobe’s 2016 “State of Create Survey” found that

Attention Engineering: How Technology is Used to Manipulate Consumers

  Hijacking is a term typically used to describe a vehicle or organization that’s been taken over, but the possibility of the human mind being hijacked is terrifying. With recent advancements in technology, learning how to control consumers’ minds and manipulate their behaviour is turning into common practice for many companies. Engineers are learning how to apply the same strategies

Dana Canedy: Truth, Honour, and Diversity in Journalism

Dana Canedy knows what it means to be an agent of change. As a journalist, she rose to the top of her field, reaching the rank of Senior Editor at The New York Times and winning a Pulitzer Prize in 2001 as part of a team writing about race in America in a series of articles for the paper. Years

Conquering Fear on the Way to Success

  “Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.” ­– Frank

David Goggins: The Toughest Man on the Planet

  Arguably one of the most successful and well-known endurance athletes of his day, it’s David Goggins’ mindset that truly sets him apart from most people. There’s nothing ordinary about Goggins, who is a firm believer in the power of visualization and self-talk. He’s accomplished some amazing feats in his lifetime, and as a motivational speaker, he’s constantly inspiring others

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Read about his insights on life, his bold suggestions for entrepreneurs, and his philosophy on giving back.


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Joel Brown: Propelling Others to Succeed

Joel Brown created Addicted2Success and coaches more than 200 aspiring entrepreneurs each month as part of his exclusive Mind-Strong Alliance group and has established himself

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