How To Create a Cohesive Brand Image
The different elements of your brand should support each other to send a cohesive message. Here’s how you can show your customers what your brand really means.
The different elements of your brand should support each other to send a cohesive message. Here’s how you can show your customers what your brand really means.
Ninety-nine years after the BAND_AID® brand was formed, the company finally released their iconic product in Black and Brown skin tones—but only in America. Addressing
Luckily, the pandemic hasn’t taken a toll on Black Innovation Programs (BIP), which have been a part of Ryerson’s start-up incubator, DMZ, since 2019. They
Having spent a decade in the meat industry in the US, Jonnel Sloane had a fair idea of what he wanted to do after his
Starting a podcast is a fun and exciting journey where you can explore some of your favourite interests and build incredible connections with people within
Samanta Krishnapillai always knew she wanted to help people, and the pandemic presented a perfect opportunity for her to do so. Krishnapillai received a master’s
Five Questions to Ask Yourself Before Pitching to an Impact Investor Impact investing is making waves as the new, cool kid on the block that
With COVID-19 impacting the economy and causing two lockdown periods, many enterprising souls have found creative ways to earn a few extra dollars within unique
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Now that 2021 is finally here, many are looking to a more hopeful future, not just with the end of COVID-19, but the beginning of
Do you want to work for yourself? Demonstrate your own abilities, set your own work hours, have people to work for your company? Then you
Tired of the 9-to-5 routine? Want to be your own boss? If you’re planning to launch your own startup, here are 10 growing industries ripe
In a Garage Amazon.com Noticing the increasing popularity of the Internet, 30-year-old Jeff Bezos decided to start a virtual store in 1994. He settled on
Sometimes, it seems every great idea is already taken. However, your idea doesn’t need to be new for your business to thrive. Successful companies like
With all this talk of climate change and new beginnings with a new decade, companies are finding themselves under more pressure to go green. But
Unicorns have been around since ancient Greek and Roman times. They’re creatures of legend: an animal, typically a pure white horse, with a large spiral
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Millennials – people between the ages of 24 and 39 – now make up the largest age group in Canada, surpassing even the number of
Family – they have your back when times are bad and are there to cheer you on when times are good. When done correctly, people
Earlier this year, Chris Hughes, a Victoria man, was awarded payment from Transport Canada after the Canadian Human Rights Tribunal ruled in his favor, demanding
When building your business, there’s no one better to learn from than the very best. Whether your business is small or medium-sized, you have probably
Wouldn’t it be nice to quit your day job to start a business? Maybe you’re already working on your new endeavour as a side-hustle, but
A wise man once said that failure is a stepping stone to success. Becoming an entrepreneur is not an easy task, but one thing that
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In mid-March, Facebook experienced a huge outage that also affected its other apps, Instagram and WhatsApp. For several hours, these social media channels were down.