Using AI to Measure Your Marketing ROI
Businesses have found themselves in a data deluge from various marketing channels. While a wealth of information is invaluable, sifting
Businesses have found themselves in a data deluge from various marketing channels. While a wealth of information is invaluable, sifting
They power Google ads, Facebook likes, and Amazon’s cloud business. They also let you book flights, make reservations, and place
Canadian businesses have changed remarkably and quickly over the last few years. Business leaders across the country have had to
Everything around us is affected by science, from the digital alarm clock that wakes us up to the asphalt we
Technological advances have improved people’s businesses, communications, and lifestyles — though not without impediments. Tech addiction is an obsessive urge
With the reach and overwhelming popularity of social media, email marketing could seem like an afterthought. But it’s as prevalent
With the advancements in technology, threats to information have been on the increase. From a small-scale business to multi-level corporations,
The union of art and technology has fostered creativity in a new realm, and has pushed the boundaries of creation.
History is cyclical. Many of us think of COVID-19 as a big one-off, but in reality, those who work in
Businesses constantly seek innovative ways to connect with customers and boost sales. But Artificial Intelligence (AI) is the most powerful
The popularity of “cashless” transactions with customers doesn’t appear to be slowing down – nothing lessens the headache of waiting
As with any business, marketing remains the driving force behind its success. The bridge connects a product or service to
Whether you are working from home or the office, you will undoubtedly want to ensure that you are productive and
The First Digital Revolution began in the 1940s, when the world initially saw a shift from analogue technologies of the
In the 21st century, it’s likely nobody will be able to find a business that isn’t using at least one
Technology has long influenced the world of academia, and its most important impact has arguably been the increase in accessibility
SEO agencies find themselves at a crossroads in a rapidly evolving digital landscape. These agencies face a significant paradigm shift
“There’s an app for that.” The slogan is catchy, but is it true? Nowadays, it seems everything is accessible at
Today’s influencers significantly promote brands and products to their followers — or a loyal and engaged audience—by leveraging their credibility,
Not everyone can be a master at digital marketing. But understanding it and recognizing mistakes can go a long way
Adaptability has always been key to staying competitive in the market, according to Martin Reeves and Mike Deimler of the
Just two decades previously, virtual reality was a thing of science fiction. Some of the most laughably bad pop culture
It’s difficult to know whether or not cryptocurrency will be the future of the global economy because of its complex
It has been a year since COVID-19 hit globally and completely changed the world as we know it. But is
There are plenty of advantages to using a home network as you working remotely from home. They have a positive effect on productivity and lifestyle.
The distribution channel from enterprise to consumer is critically important in business. Take the time to evaluate your system and improve where necessary.
As your business evolves, you need an IT department that can keep up with the constant growth. A scalable IT
You put in the leg work, executed a business plan and, today, your small business is finally opening its doors.
According to a 2019 study commissioned by Visual Objects, 40% of small businesses don’t have a website. Factor in that,
Up until a few years ago, not only did people share almost every post and tweet they found the least
The advent of technology has increasingly allowed businesses and entrepreneurs to mitigate and even eliminate many barriers that exist when
With the new year just around the corner, now is the time when everyone starts planning their goals for the
Disrupt or be disrupted? A simple glance at some of the most forward-thinking brands today – including Apple, Amazon, and
Picture this: you’ve cleared every level, collected the top badge, and are sitting atop the leaderboard – all without leaving
If you’ve ever had a dream of being some sort of celebrity, you should be happy to know that there’s
From plumes to typewriters to computers, as beneficial as technology can be, some employers hesitate to embrace it. This resistance
The more creativity plays a role at your company, the more you can get out of a 3D printer. It’ll
Back in the early 1980s, Time magazine ran an article about how (then) newly-launched MTV was changing the entertainment
If you’re looking for a way to promote your business, create brand loyalty, and increase social media numbers, you
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Featuring Camille Dundas, Co-founder, and Editor-in-Chief of ByBlacks.com, a leading Black Canadian online magazine, on Championing Authentic Allyship and Resilience to Drive Change Across Industries.
