5 Tasks Your Company’s Website Should Accomplish

According to a 2019 study commissioned by Visual Objects, 40% of small businesses don’t have a website. Factor in that, according to Google, 97% of consumers search online for businesses and products before making a purchase, and it could be argued that having a professional website is essential for success.

Regardless of your industry, your website needs to accomplish some key objectives. So to get you going in the right direction, here are five tasks your company’s website should accomplish.

1. Build Your Brand

Your visitors should be wowed by a website that is professional, easy to understand, and quick to navigate. It should also compliment your other marketing efforts through continuity in style and messaging.

2. Remind Them That You’re the Best

Your website is the best forum to showcase your accomplishments and the accolades of your peers and customers. Reviews, video testimonials, and industry awards are just a few of the things you can share to remind visitors they came to the right place.

3. Be a Source of Information

Anticipate what questions visitors might have. Are they looking for technical information, sales literature, or product and industry information? The more you are a source of reliable and accurate information, the more you will be viewed as a reliable and dependable supplier.

4. Be Reachable

In many cases, visitors have already decided they want to deal with you. All they need is a way to reach you. Be sure to make all contact information accessible. A phone number is not always enough. So be sure to include email links and a map, along with links to your social media pages.

5. Achieve a Goal

Are you trying to sell products online, get people to join your email list, visit your business in person, or just pick up the phone and call you? Understanding the goals you want your website to achieve will impact greatly on the visual design, features, and cost. Setting realistic goals will also help manage expectations and make it easier to measure success.

Marc Gordon | Contributing Writer

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn

Leave a Reply

Trending Articles

Stay Connected

Get The Latest Updates

Subscribe For A Free Magazine

Categories

The Edge: A Leader's Magazine

What's Being Read

Business

The Fundamentals Of Success

We often hear it takes hard work and luck to be successful. While there is truth to this, science also plays a big role in

Pros and Cons of Investment Fundraising

Pros and Cons of Investment Fundraising

  With the rise of startup businesses that have achieved success through venture capital, investment fundraising is quickly becoming a new small-business trend. However, this