Why Video Marketing Is So Powerful & Effective

Living in a digital world means you need to let your creativity shine. Video marketing is a tool that businesses can employ to raise their awareness. It can be a compelling way to communicate your message to a sea of potential consumers. Lastly, video marketing can be successful because it may cost less than you realize—these are some reasons why you should consider adding video marketing to your business.  

People Love Watching Videos

The main reason why video marketing is so powerful and effective is that people love watching videos. The convenience of constantly having a multimedia station in your pocket makes it likely that your video content will have the best return on investment. Video is also resilient, figuring you can add captions to content while it’s on mute. This strategy is excellent for users who like to visualize something but not disturb others around them. In fact, Facebook generates more than eight billion views daily, with 85 percent of them without sound. 

Easier To Show Than Tell

Depending on your business and product, it may be difficult for someone to explain what you have to offer accurately. Additionally, the receiver of the message might not decode the communication the way you desire. Being able to see how something works helps eliminate any confusion between the two parties. A large majority of professional marketers opt for a video to improve the understanding of the potential client.

Serves Many Purposes

In today’s world, creating content is one of the more crucial aspects of any business. The best part about content creation is its versatility. You can produce a video for the company website while simultaneously sharing it on various social media platforms. Furthermore, social media allows ample opportunity to spontaneously use some old filmed content as a marketing tool. 

SEO Friendly

Search engine optimization (SEO) is the lifeline of any company. While it’s nice to be on the initial page of a search, it’s even better to have a set of videos that appear above all the written content. For example, if you search various “how-to” type questions, you’ll likely see videos above any snippet. Now, when you think about the previous reasons why video marketing is so powerful and effective, you’ll know that a majority of people will watch those videos before reading anything. 


Capitalizing on video marketing is a great way to reach a variety of customers. If you don’t include it as a part of your business strategy, you’re missing out on an opportunity to grow your enterprise without having to pay a hefty price. 

The Edge Team



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