If you run your own business, you find out pretty quickly how important your company and personal brand are to your success. Brand recognition is a huge part of how your company grows and thrives. One of the challenges of making a brand is creating an identity that makes sense and that people can connect to. To do this, your brand’s messaging needs to be crystal clear and understandable. We’ll go over how to create a cohesive brand image to help your brand stay relevant.
Deliver on Promises in Advertising
Nothing will hurt your brand’s image more than not delivering on what you promise. If your advertising or packaging overinflates your product’s quality, it won’t take long before your customers out you. If you want people to have a positive view of your brand, always do what you say you will. Following through on your claims helps build trust in your brand as its own entity and solidifies what your brand stands for.
Curate All Visual Elements
Every aspect of the way your brand looks needs to complement the others. From larger elements like your company logo all the way down to the choice of typography you use on your product’s packaging, your brand’s visual component is something you can’t ignore. Using the right colors and design elements can evoke certain feelings in your customers and give them a better idea of what your product and your company are all about.
Establish Your Tone
How people perceive your brand is an important part of creating a cohesive brand image. In your marketing and advertising, you should stick to a specific tone throughout all your different avenues of communication with the customer. If you sound one way in one advertisement and completely change your tone in a different one, you break down the image that people have of your brand, weakening its ability to hook in more customers.
Understand Your Target Audiences
Advertising for your products most likely focuses on a specific demographic. Defining these people is the first step of the process, and understanding what they look for in products like yours is the next step. Should you stay very professional with them, or is it OK to be more casual? What do they look for when they search for products? The better you understand your target audience, the easier it will be to create marketing strategies that will appeal to them. It will also help your brand image become clearer in their minds when you appeal to their tastes.
The Edge Staff