The Algorithm, Monetization & Future of Marketing
At its core, the basics of marketing remain the same: drive traffic and consumer interest. Basically, the goal is the same, but it’s the steps
At its core, the basics of marketing remain the same: drive traffic and consumer interest. Basically, the goal is the same, but it’s the steps
Caption: Jeff Hart (left) and Jacques Bernier (right). Photo courtesy of Dave Gordon. The next technological breakthrough in mitigating the climate change crisis may very
Gone are the days when warfare was restricted strictly to armed conflict in physical space. Now, hackers and their targets can be seen in combat
To say that COVID-19 has had any upside would appear cruel and unsympathetic. The ongoing pandemic has killed some 4.6 million people as of the
In 2018, MIT grad student Joy Buolamwini discovered that face recognition technology failed to register faces that weren’t, in her words, “pale males,” leading her
A start-up ecosystem denotes the network of research and service organizations, incubators and accelerators, advisors and mentors, entrepreneurs, various stage start-ups, funding providers, ideas, and
In the land of ice and snow, there is an almost mythical creature—the sleek, one-horned narwhal. In the world of business, a narwhal is the
What is automation, and how does it impact the economy, jobs, wealth, and inequality? As technology continues to develop and make its way into the
With the world opening back up and everyone’s calendars quickly filling up, finding the time to catch up on some work-related reading may not be
It has been a year since COVID-19 hit globally and completely changed the world as we know it. But is a pandemic something one can
There are plenty of advantages to using a home network as you working remotely from home. They have a positive effect on productivity and lifestyle.
Non-fungible tokens (NFTs) made big headlines in early 2021 when Christie’s auction house sold the collage of the first 5,000 works of the digital artist
The distribution channel from enterprise to consumer is critically important in business. Take the time to evaluate your system and improve where necessary.
Starting a podcast is a fun and exciting journey where you can explore some of your favourite interests and build incredible connections with people within
2020 has been a year of drastic change for many around the world due to the COVID-19 virus. Many of us have had our daily
As your business evolves, you need an IT department that can keep up with the constant growth. A scalable IT infrastructure ensures that your entire
Whether it’s an inkwell or an iPad, new technologies continue to emerge. With changing times (especially those in 2020), the ever-developing role technology takes to
In 2017, serial entrepreneur Ariel Mashiyev took over a small three-year-old company that had developed a simple visitor sign-in app for businesses. Three years later,
Starting an e-commerce business is no small task; there are many demands that need to be met, both temporal and financial, as well as several
We all know that technology is constantly advancing and evolving, changing the way that companies do business. From the seismic shift brought about by the
According to a 2019 study commissioned by Visual Objects, 40% of small businesses don’t have a website. Factor in that, according to Google, 97% of
Up until a few years ago, not only did people share almost every post and tweet they found the least bit interesting, they would routinely
The advent of technology has increasingly allowed businesses and entrepreneurs to mitigate and even eliminate many barriers that exist when running a company. But how
Like previous revolutions, artificial intelligence is poised to disrupt how we work and live, and fundamentally, change our relationship with technology. Famous for using a
A word can be thrown around so often that its definition expands and becomes distorted. Innovation is one such word; it’s arguably been overused and
The 21st century continues to evolve around us. The personal computer is now as common in the work environment as a telephone. Many of today’s
Between 2013-2018, two-of-the-top three fastest-growing tech markets were Toronto and Vancouver (one and three, respectively). Canada’s strong university system and immigration policies attract high-skilled immigrants,
The phone rings and the lure of opportunity compels you to answer it. You say hello but, instead of a voice there’s only silence… and
The digital age is full of cool gadgets, options, and convenience. Unfortunately, all that convenience can make it easier for hackers to help themselves to
Disrupt or be disrupted? A simple glance at some of the most forward-thinking brands today – including Apple, Amazon, and Spotify – proves that change
Picture this: you’ve cleared every level, collected the top badge, and are sitting atop the leaderboard – all without leaving the comfort of your office
With the reach and overwhelming popularity of social media, email marketing could seem like an afterthought. But it’s as prevalent and effective as it was
If the lure of exploring the world while working from anywhere that has WiFi sounds appealing, you’re not alone. According to recent estimates, 17 million
The importance of new trends in technology isn’t lost on anyone, especially for businesses and business owners. It’s also not lost on your competition. Trends
The world’s first computer programmer was a woman named Ada Lovelace. She developed an algorithm for her mentor’s invention, the Analytical Engine. Though the machine
With more and more people putting off marriage, getting divorced, or staying unmarried, there are a lot of single people out there. According to the
From plumes to typewriters to computers, as beneficial as technology can be, some employers hesitate to embrace it. This resistance sometimes hinders employees and makes
Casual filmgoers may have missed the March theatrical release of The Hummingbird Project. Although the movie’s most memorable quality may have been the sight of
Is email marketing dead? With so many modern advertising options to choose from, it can be difficult to decide which will work best for your
These days there’s a market for just about everything, and even those who lack traditional athletic skills can still compete in front of sold-out crowds
As any small business owner will tell you, there always seems to be more work to do than there are hours to do it in.
The more creativity plays a role at your company, the more you can get out of a 3D printer. It’ll materialize almost anything as long
Between robots, self-driving cars, and 3D printers, technology is rapidly changing life as we know it – but at what cost? Sure, there’s little
Anyone with spare time and internet access can start an online business. A successful online business, however, takes perseverance and care. Whatever your product
These days, watches are for more than simply telling time. There are some camps that feel the Apple Watch or Samsung Gear are nothing
“There’s an app for that.” The slogan is catchy, but is it true? Nowadays, it seems everything is accessible at the tip of your
Back in the early 1980s, Time magazine ran an article about how (then) newly-launched MTV was changing the entertainment landscape. The article began with
October is Breast Cancer Awareness Month. The signature pink ribbon (and in many ways, the colour pink itself) have long been strongly associated with
You’ve taken the plunge and set up your own enterprise. For an entrepreneur to be “on” 24/7 and function at peak performance levels, a
Pranav Sood, CEO of Trellis, a cannabis seed-to-sale software provider for cultivators, extractors, and distributors, hopes the young company’s first foray into the cannabis
Staring at the sky isn’t a pastime restricted to daydreamers, even the rich stargaze while they contemplate life and its mysteries. The difference being
Hijacking is a term typically used to describe a vehicle or organization that’s been taken over, but the possibility of the human mind being
Popular sci-fi TV shows like HBO’s Westworld and Netflix’s Altered Carbon explore ideas of what it means to be human in a world of