The Algorithm, Monetization & Future of Marketing
At its core, the basics of marketing remain the same: drive traffic and consumer interest. Basically, the goal is the same, but it’s the steps
At its core, the basics of marketing remain the same: drive traffic and consumer interest. Basically, the goal is the same, but it’s the steps
It’s another morning at work… through the elevator door that needs oil, past that slow-moving infernal clock, the faint smell of bitter coffee and carpet
Photo courtesy of Desirée Bombenon. As the CEO of SureCall, a leading business optimization company and contact centre, Desirée Bombenon is continuing to innovate and
The world around us is changing, and it will behoove us to keep pace if we want our companies to survive. Survival was and is
As founder and CEO of business-intelligence provider DataSelf, Joni Girardi is an expert in optimizing data analytics and providing easy-to-use tools for mid-sized companies to
Photo courtesy of Leah Goldstein. Leah Goldstein puts the “severe” into persevere. The physical demands and rigours she experienced in life include being a kickboxing
Photo courtesy of Jeffery Bodset. Julie Angus is passionate about many different things, including entrepreneurship, cleantech, and the presence of more women in STEM. She’s
Photo courtesy of Celina Caesar-Chavannes. For Celina Caesar-Chavannes, the former Member of Parliament for the riding of Whitby and former Parliamentary Secretary to the Prime
Young people are at the forefront of today’s consumer landscape, and their preferences are shaping a new economic dawn. The popular rhetoric of millennials destroying
Photo courtesy of Erica Daniels. A multi-award-winning documentarian, producer, director, and founder of Kejic Productions, Erica Daniels is a Cree/Ojibway entrepreneur with a passion for
Photo courtesy of Tracy Bean. With a quarter-century working at IBM, Tracy Bean has played a key role in the exponential growth of the digital
The subject of disaggregating the global business cycle (GBC) has been primarily discussed in academic and institutional circles. Disaggregating, or breaking down, this cycle brings
Photo courtesy of Tammy Heermann. Tammy Heermann’s expertise, gained through over 20 years of work in gender diversity and leadership development aimed specifically at women,
Photo courtesy of Bindu Reddy. The notion of a utopian society powered by artificial intelligence (AI) is what Bindu Reddy envisions for the future. Be
Many up-and-coming start-ups can benefit from participating in accelerator programs, through mentorship, industry insights, and, in many cases, financial support. Accelerators are offered in several
Photo courtesy of Lise Birikundavyi. For Lise Birikundavyi, the motivation to co-create Black Innovation Capital with Isaac Olowolafe was a natural progression of her professional
Photo courtesy of Jane J. Wang. Serial entrepreneur, university professor, and cancer research fundraiser, Jane J. Wang is the founder and CEO of Optimity, the
Photo courtesy of Kayla Isabelle. Kayla Isabelle is a force for helping entrepreneurs achieve their goals, creating strong local and national networks for them, and
Many of us understand the plight women have faced throughout history. While those in most countries and cultures today have the right to vote, drive,
Photo courtesy of Denise Lee Yohn. Denise Lee Yohn has cracked the code on achieving brand leadership. An in-demand keynote speaker, best-selling author, and brand
Photos courtesy of FIGS. Bringing fashion and tech into the once boring world of medical apparel, FIGS has made a name for itself in recent
February is Black History Month, which is a time to lift up and celebrate Black writers and thinkers of the past and present. Culture would
Photo courtesy of Alejandra Bravo Mentor, trainer, facilitator, strategist, multilingual social activist, and political candidate — when it comes to progressive politics and community building,
Photo courtesy of Israel Schachter Israel Schachter of Charity Bids boasts a celebrity roster of clients, including the likes of Wolfgang Puck, Elton John, Drake,
Photo courtesy of Susan Chamberlain. A local bookstore is a communal space. Susan Chamberlain runs The Book Keeper in Sarnia, Ontario, and has deep roots
Whether CERB or CRB, both were lifelines to Canadians who desperately required them in the spring and fall of 2020. Back then, several other financial
In the land of ice and snow, there is an almost mythical creature—the sleek, one-horned narwhal. In the world of business, a narwhal is the
Photo courtesy of Getty Images. It’s no wonder that Jacinda Ardern, the Prime Minister of New Zealand, is the leader that everybody wants. In the
Hon. Dr. Jean Augustine has made history time and time again. In 1993, she became the first Black Canadian woman elected to the House of
Photo courtesy of Suraj K. Gupta. While pursuing his MBA at Columbia University, Suraj K. Gupta witnessed many founding teams, especially ones headed by women
Last year was a major year for Borrowell. The fintech company managed to raise $25 million to support their acquisition of Refresh Financial. The two
With the world opening back up and everyone’s calendars quickly filling up, finding the time to catch up on some work-related reading may not be
Kelly J. Lendsay learned to straddle entrepreneurship and social impact from the early days of his career. Launching and running lifesaving and rescue ventures—businesses aimed
Actor, comedian, game show host, voice-over artist, talent judge, and podcaster—is there anything that Howie Mandel can’t do? Most people might know Mandel as one
If you’ve ever wondered what the key to success is, you’re not alone. Many of us have admired successful people and yearned to know what
Dads have had a rough year. COVID-19 undoubtedly changed everything, particularly how people relate to one another. While some may have gotten closer with others
Paloma Lev’s entrepreneurial career began when she was just 19, and she’s now the founder of a bustling online community, Sell Anything with Badass Confidence:
With a surprising start on a farm without electricity, you wouldn’t have expected BC’s Ryan Holmes to grow into a successful tech entrepreneur. But the
Author, speaker, entrepreneur, mother-of-five and fitness enthusiast; Susan believes that we can truly have it all. You have been an entrepreneur since you were 11
You have decided to take the plunge and become a small business owner/ entrepreneur. Congratulations. You are joining the 1.14 million small business owners in
Here is a list of nonfiction books that played a significant role in shaping Barack Obama’s character: The Souls of Black Folk by Web Du
For many working and busy moms, multi-tasking has become that much more of a challenge these days, made worse by lockdown and isolation. Between the
CEO, author, and accomplished concert pianist: these are just a few titles Marcia Nozick has on her resume. She’s a founding member and CEO of
Dennis Mitchell had always dreamed of the day he’d be scoring touchdowns as a pro football player. But he learned that sometimes in life, much
CJ Calvert is a professional speaker and the author of Living an Exceptional LIFE and has also ghost-written several books for various business titans. With
Joel Brown created Addicted2Success and coaches more than 200 aspiring entrepreneurs each month as part of his exclusive Mind-Strong Alliance group and has established himself
If you’re like me, it can feel like we’ve got 25 hours worth of things to do every day. To help solve this, many people
We’re back at work, and the holiday cheer, festive feelings, and relaxed work atmosphere are slowly drifting into memory as we charge into a
Arguably one of the most successful and well-known endurance athletes of his day, it’s David Goggins’ mindset that truly sets him apart from most
Stormy Wellington has been called the “Queen of MLM [multi-level marketing]”, a self-made success story whose ambition and determination helped transform her from a
Afailure is not always a mistake, it may simple be the best one can do under the circumstances. The real mistake is to stop
Author and minister for over 40 years, Reverend Charles Swan reminisces on what inspires him and how he continues to serve after so many years.
In Death of a Salesman, the classic play by Arthur Miller, the story centres on Willy Loman, family breadwinner and failing salesman. His character
Retired British middle-distance runner and decorated Olympian Dame Kelly Holmes was a two-time gold medal winner (in the 800-metre and 1500-metre events) at the
We all could learn a thing or two from Roxane Gay. She’s an outspoken, queer-black-female-fat activist and author of several best-sellers, including Difficult Women,
Silas Adekunle is living the entrepreneur’s dream. He started his own company while he was in his 20s, raised millions in funding, and made
Taking your business to the next level is the dream for many entrepreneurs and business owners. You’ve done the work to establish yourself in
Deena Varshavskaya is the founder and CEO of Wanelo, an online database where individuals can shop from a variety of stores, much like a
Popular sci-fi TV shows like HBO’s Westworld and Netflix’s Altered Carbon explore ideas of what it means to be human in a world of
You’ve been waiting for years for a brilliant business idea to come to you, but with no luck. Your creative muse seems to have
You want it all – the success, the income, the sales, the growth, the know-how. How you get there is another story; you can