The Most Popular Digital Audiences, by Industry
As businesses pivot towards online platforms and digital marketing, identifying and connecting with the right audience can differentiate between success
As businesses pivot towards online platforms and digital marketing, identifying and connecting with the right audience can differentiate between success
Our economy is constantly being influenced by numerous factors. Although these variables are continually changing, one of the biggest impacts
Call it patriotism or convenience but Canadians prefer to buy Canadian. Many of us buy our shampoo at Shoppers Drug
2020 has been a year of drastic change for many around the world due to the COVID-19 virus. Many of
The subject of disaggregating the global business cycle (GBC) has been primarily discussed in academic and institutional circles. Disaggregating, or
Within the progressing environment of global economics, a transformative shift is taking place— one that sees happiness and well-being as
Agriculture is an essential piece of the Canadian way of life. Whether you work in the oil fields of Alberta
Often called the backbone of the economy, small businesses are anything but small. Similar to how each of us requires
Your market may not know just how much it needs your business. Supercharging your market makes it hyper-aware of your
Will Canada become the new Amsterdam? Are we the next destination of choice for pot-seeking tourists? With cannabis consumption legal
It is no surprise that millennial leaders have impacted society, given their current position as the largest generational adult population.
A paradox lies in the vast expanse of Canada’s natural beauty: the allure of its landscapes and vibrant cultures has
Canada’s sustainable tourism industry has seen exponential growth in popularity over the last decade and Indigenous business owners are leading
When it comes to tourism, that industry’s stakeholders – travel agents, resorts, and airlines among them – are primarily united
The COVID-19 pandemic has forever changed how we as a society look at the world. We have become more acutely
In recent years, the tourism industry has experienced a transformation driven by a growing awareness of environmental issues and the
Urbanization — the process of developing cities and building new ones — promises work opportunities, schools, and better access to
Who thought that having too many job options could be a bad thing? While it may be a win for
The day Senator James Inhofe held up a snowball inside the chambers of the US Congress to disprove climate change,
For businesses in Canada, COVID-19 changed everything. It changed the way they operate, communicate, and ultimately, how they drive revenue.
There are a large number of psychological tactics that businesses use to influence our purchasing behaviour. From the types of
Climate change is a controversial topic, particularly in the realm of politics. The connotations of action and advocacy differ when
A recent study by the Royal Bank of Canada showed that fewer younger Canadians want to be their own bosses. They would
Start-ups Making an Impact During the Pandemic Not all sectors in Canada are hurting because of COVID-19: fintech (financial technology)
The world’s economy is based on international relations, ideally ones that provide nations with the aid and support that they
It’s convention season, and several small businesses are showcasing their products and services at trade shows and festivals. Although many exhibitions take
The 21st century continues to evolve around us. The personal computer is now as common in the work environment as
When setting out to start a business, terms like “profit margin” and “market sales potential” always take precedence over ones
India’s economy is growing on an unprecedented scale. Most recently, the country has initiated several campaigns to showcase itself as
At its core, the basics of marketing remain the same: drive traffic and consumer interest. Basically, the goal is the
Digital currencies can seem like a fleeting technology trend. Nevertheless, they are gaining increasing popularity and have a powerful effect
You put in the leg work, executed a business plan and, today, your small business is finally opening its doors.
Company culture means more than free snacks, good vacation days, and Christmas parties. It is all about how you interact
Political policies can impact businesses in several ways. When regional laws and regulations change abruptly, this can impact the growth
The relationship between culture and economics is a complex and fascinating one. “Culture” refers to the shared patterns of beliefs,
Canada is filled with talented creatives, artists, and groundbreaking entrepreneurs. In celebration of Black History Month, and as a show
In 2021, the number of homes available for sale declined, while the average price increased by 18 per cent, according
As a woman, you have a choice of working as a domestic servant, unskilled worker, sex worker, nun or a
Background & Context Globalization can be defined as the increasing integration of economic, cultural, political, and social systems across countries
In recent years, we have seen a growing political divide not just in our own country, but around the world.
The economy is impacted by several factors and there’s little that a business can do to prevent a downturn. The
In the movement towards more plant-based foods, we are seeing gradual — but obvious — changes in agriculture. This centuries-old
Pricing carbon pollution is recognized as one of the most effective ways to reduce greenhouse gas emissions that cause climate
There are about as many types of entrepreneurs as there are types of communities—and goals within each and every one
A business’s cash flow is its lifeblood. Should it stop, so does the business. Effective cash flow management is about
Since the beginning of the Industrial Revolution, we have burned exceedingly more and more fossil fuels, pumping carbon dioxide (CO2),
Canadian-Indian relations are under strain in the wake of the killing of a Sikh leader in Canada. Canada has accused
Innovation — we all strive for it. Some even achieve it. The aim nowadays is towards sustainability, improving working processes,
Countries with a robust, fast-growing economy can provide powerful lessons to other developing lands. Many of the world’s developing lands
October is Small Business Month in Canada, a time to celebrate the resilience, innovation, and contributions of small and medium-sized
Consumer savings can stimulate economic growth through a number of channels. The primary reason is that disposable income leads to
When an economy struggles, that can take a toll on your business and sink your sales. If your company is
The non-parity between Canadian business women and men when it comes to the nation’s boardrooms remains a topic of focus.
In statements on successive days, Canada’s Prime Minister, Justin Trudeau, as well as Deputy Prime Minister and Minister of Finance,
According to Business Insider, the process of gentrification is characterized by the destruction of old properties in a community to
Expansion is the goal of every successful business. At some point, your company will reach its potential within its present
With the continuous talk about climate change around the world, companies across the globe are finding themselves under more pressure
The world around us is changing, and it will behoove us to keep pace if we want our companies to
Apocalyptic images of dried-out rivers in Europe, missiles exploding in Ukraine, and drought in Somalia have become all too common.
It seems unlikely that many of us really gave much thought to the production and availability of food until COVID-19
Before the internet, the traditional avenues businesses took to communicate with potential clients were often limited to radio, television, and
The COVID-19 pandemic rattled the foundations of society—and to cope, many touted the phrase, “We’re all in this together.” The
Canadians face a lot of barriers to becoming homeowners or buying commercial property. There are high interest rates, bidding wars,
Millennials worldwide have suffered greatly due to the COVID-19 crisis, which has exacerbated an already competitive job landscape and stifled
Since March of 2020, the lives of most North Americans have drastically changed. It started with panic-buying toilet paper and
Innovative companies are game changers; they are constantly pushing the limits by trying bright ideas and offering new products and
With the pandemic almost over, employees still face the harsh reality of rolling layoffs. Recently, some of the biggest tech
On a summer night, a few weeks after college graduation, a group of upper-middle-class friends gathered for a small get-together.
According to the United Nations data, around 70 billion land animals are slaughtered each year for food. Most of these animals
Operating a start-up in Canada has always been tough, but contending with Omicron, the most transmissible strain of COVID-19 to
Historically, Canada and the United States have been close allies with relatively open borders. It sometimes feels like it’s a
On January 20, 2021, right after assuming office, President Joe Biden fulfilled his electoral promise to quash the Keystone XL
Creating a small business is as risky as it is exciting, and knowing some of the top risks that your small business may face will help you prepare.
There’s no question that COVID-19 has impacted everyone on a grand scale, but there are certain segments of the population
In previous years, eager early birds would be lined up the night before, in order to get their door-crasher items,
With restriction due to COVID, people everywhere have no choice but to get creative in finding ways to live their
A large part of operating and sustaining a business is learning to adapt. Adaptation doesn’t just apply to biology or
What began as an expected ground-breaking year for the advancement of gender equality, quickly transformed into a disproportionate impact against
For many working and busy moms, multi-tasking has become that much more of a challenge these days, made worse by
Profits for luxury brands appear poised to continue to rise over next decade, including at brick-and-mortar stores. Growth in New
In business, and in life, you have to prepare for the unthinkable as best you can. But there are some
As an entrepreneur, you might be looking to grow your business by investing in different sectors. It can be helpful
From August 19th to the 21st, hundreds of international companies gathered at The International Centre in Toronto to show off
For many decades the plant-based food industry has tried to break through to consumers beyond its base of committed vegetarians
Social media has completely revolutionized what it means to be a celebrity today. With the simple click of a button,
The scientific research and experimental development program, or SR&ED, is a Canadian tax incentive program that offers businesses working
Free beer, free coffee, and free food – all at the office. These are the perks of WeWork, the latest
As of October 17, 2018, recreational use of cannabis will be legal in Canada, apart from minor regulations similar to
Available in all Indigo & Chapters stores.
How the Olympic Icon and Bailey Inc. CEO Donovan Bailey Continues to Break Barriers-Building a Future Driven by Speed, Vision, and Fearless Leadership.
