Natasha Ferguson has been making a name for herself by breaking barriers, overcoming obstacles and being an inspiration to many.
As the President and co-founder of a full-service construction company, Ethelfox Construct, which provides various services to residential homeowners, she also created a nonprofit organization called “A Women’s Work”, which focuses on mentorship and empowering women working in trades. Her interest in skilled trades started as a child, while accompanying her father to job sites.
Ferguson is a strong advocate for supporting women’s careers and growth in the trades, while building supportive networks and communities. She has been recognized by the Women’s Executive Network and was a recipient of the 2023 Startup Canada Entrepreneur of the Year Award.
What are some barriers that you faced in a male-dominated industry?
As a Black woman in the construction industry, I faced significant barriers rooted in sexism and racism. Early in my career, I was often dismissed during job interviews and treated with disdain on worksites simply because of my gender and race. For example, I recall an incident where an interviewer walked out on me during a roofing job meeting, and another where I had to defend myself against a contractor who threatened me with a hammer.
These experiences were not only disheartening, but also fueled my resolve to create systemic change. The lack of representation of women, especially Black women, in skilled trades made it clear that this industry needed more inclusivity and equity.
Can you tell us about your organization “A Women’s Work”?
“A Women’s Work” is more than just a nonprofit organization. It is a movement aimed at empowering women to enter the trades by providing training, self-esteem programs, and career involvement opportunities.
The organization offers hands-on training in areas such as drywalling, tiling, roofing, plumbing, and electrical work. Beyond technical skills, it focuses on building confidence and creating pathways for women to secure well-paying jobs in the industry.
By partnering with construction companies for internships and employment opportunities, we aim to increase the representation of women on job sites by 20 percent by 2030.
What’s your advice for next generation BIPOC and women leaders considering trades?
If you’re told there isn’t space for you, create your own space. The trades offer financial independence and stability and are an excellent career choice for those willing to learn and work hard. Embrace continuous learning and don’t be afraid to take risks. It is important to understand the value of skilled trades and how they can transform your life.
To the next generation: never second guess your abilities. You belong in any space you enter. Build confidence through education and experience, but also be prepared to face challenges with resilience and determination.
Do not hesitate to create your own opportunities. You have the power to redefine industries and pave the way for others.
How do you push for systemic change to support individuals in this field?
I advocate for systemic change by challenging gender biases and racial discrimination through both my business practices and public advocacy.
At Ethelfox Construct Group, 70 percent of our workforce is composed of women from diverse backgrounds, which is a deliberate effort to break down barriers.
Additionally, through “A Women’s Work,” I focus on educating people about the opportunities available in skilled trades while collaborating with other companies to adopt inclusive hiring practices. I also speak at conferences and events to raise awareness and push for policy changes that better support marginalized groups entering the trades.
What would you like to see in the trades in the future?
I envision a future where diversity is celebrated across all levels of the construction industry, from leadership roles to entry-level positions.
I want to see more women plumbers, electricians, drywallers, and tilers actively contributing to this field without facing discrimination or bias.
Additionally, I hope for stronger collaboration among companies to support training programs like “A Women’s Work,” creating an ecosystem where individuals from marginalized communities can thrive.
Ultimately, my goal is for skilled trades to become an equitable space where talent is valued over stereotypes.
Stephanie Hawkins | Contributing Writer
