6 Mistakes to Avoid When Business is Down
Getting through tough times in business would be a lot less stressful (and much less exciting) in a more predictable world, one where the vagaries
Getting through tough times in business would be a lot less stressful (and much less exciting) in a more predictable world, one where the vagaries
There’s a lot of talk about the importance of marketing automation these days. But how much of that is hype, and how much is real?
Building trust and confidence within your customers is complicated as a new business. Here we’re sharing key tips to improve your brand’s credibility.
When you manage and operate a business, you must market your brand with confidence. These are the most common marketing errors and how to avoid them.
You’ve invested in email marketing and have high hopes—but nobody seems to be reading your emails! Learn why customers might be skipping your emails.
Born and raised in Egypt, where he began from humble beginnings selling timeshares and computer devices since the age of sixteen and working in a
Your business thrives when innovation meets the market. You continuously work to improve your internal operations and develop new products. Here is a quick guide
You put in the leg work, executed a business plan and, today, your small business is finally opening its doors. Congratulations! Let’s pretend you’re the
When it comes to marketing, there are many theories that simply don’t apply to the real world. It’s not entirely clear how the concept of
Do you want to work for yourself? Demonstrate your own abilities, set your own work hours, have people to work for your company? Then you
Your market may not know just how much it needs your business. Supercharging your market makes it hyper-aware of your business, its core products, its
The best entrepreneurs provide their client base with an array of avenues for communication. With the emergence of streaming platforms such as YouTube and SoundCloud,
Up until a few years ago, not only did people share almost every post and tweet they found the least bit interesting, they would routinely
“The journey of an entrepreneur is filled with struggle. Never give up.” As you look at my photo, perhaps you see the face of a
Starting a business takes a lot of courage, but so does starting over It feels like only yesterday when an article was published about me
Mitch Joel has built a reputation as a digital marketing guru, a sought-after speaker, and an author. He was the president of Mirum, a marketing
Sometimes, it seems every great idea is already taken. However, your idea doesn’t need to be new for your business to thrive. Successful companies like
Jessica Alex is the founder of children’s book publisher Upon A Star Books Inc. as well as its subsidiary Jessica Alex Marketing. An author herself,
What marketing campaign would be best suited for your business? It’s a question that eventually comes up for any entrepreneur and there isn’t a one
With the new year just around the corner, now is the time when everyone starts planning their goals for the foreseeable future. The year 2020
Millennials – people between the ages of 24 and 39 – now make up the largest age group in Canada, surpassing even the number of
With the reach and overwhelming popularity of social media, email marketing could seem like an afterthought. But it’s as prevalent and effective as it was
When it comes to growing your business, targeting the right customers or clients is key. How to engage an audience, draw interest to your company
With more and more people putting off marriage, getting divorced, or staying unmarried, there are a lot of single people out there. According to the
Is email marketing dead? With so many modern advertising options to choose from, it can be difficult to decide which will work best for your
Steven Spielberg’s 2002 science fiction noir film Minority Report depicted the future of advertising as individually targeted to meet a specific consumer’s needs; as of
Social media has completely revolutionized what it means to be a celebrity today. With the simple click of a button, these stars have the power
Javed S. Khan, who leads EMpression: A Marketing Services Company, has helped entrepreneurial and corporate clients build their ideas innovatively, by guiding their vision
Stormy Wellington has been called the “Queen of MLM [multi-level marketing]”, a self-made success story whose ambition and determination helped transform her from a
There’s no escaping competition when it comes to owning and operating a small or medium-sized business. You’re constantly facing a barrage of rivals who