Major Ontario Grocery Chains Set Precedent to Reduce Food Waste

food waste

A mobile app allowing grocery locations to sell surplus food directly to consumers at a massive discount prior to discarding has partnered with a prominent downtown Toronto retailer for three months to beta test their app. Makers of the app hope this will help reduce food waste in the vicinity.

Users of the app Flashfood see deals on perfectly good surplus food on their phone, usually with 3 days to a month until the best before date, at massively reduced prices. Users get notified on their phone when new deals are available, pay through their phone, and pick their purchase up at the Flashfood zone in store on the same day. They would then proceed to check out just like they normally would otherwise.

The app launched in January with Farm Boy at their Beaverbook location in London, which continues to serve the app’s clientele. Farm Boy has plans to add more stores with Flashfood within the next few weeks in London, Ontario.

Economically speaking, by simply using Flashfood, customers can easily add another $5,000 to their bank account on an annual basis. Although many don’t realize the significance of this, but when food gets thrown out, it ends up in a landfill, gets covered by other garbage and rots without oxygen.  This produces methane gas, which is a leading cause of climate change. If international food waste were a country, it would be the third leading cause of GHG emissions behind the US and China.

By simply partnering with the “do not waste food” app, both Farm Boy and Longo's have diverted over 1,500 meals from landfill - the equivalent GHG emissions to driving more than 1,800km.

“We want to fundamentally change the way grocery chains are viewing their surplus food.  Right now, perfectly good food is being thrown out well before the best before date,” says Josh Domingues, Founder and CEO, Flashfood. “We're providing our partners a profitable, seamless way to reduce the amount of food they discard while also making food more affordable for our users.

“We're also working on ways to assist organizations and individuals who are dealing with food insecurity,” he added. “We haven't found the perfect solution yet, but we're happy to work with any organization to help get food to anyone in need.  There's a solution and collectively we can get there.”



Staff Reporter | The Edge Blog


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